The Opportunity Cost

We’re all familiar with the opportunity cost of doing one thing, which prohibits us from doing another.

It’s one of those economic  arguments that mean to have one thing, we necessarily can’t have another.
So as runners it’s interesting that we start with the very aim of achievening exactly this.

We create a training plan based on the premise that we will gain speed, build our endurance and help us to run for longer distances.

Naturally, these varied outcomes require very different sacrifices from us, but nonetheless we commit to these multifaceted goals.
If we also factor in injury prevention and performance nutrition we’re doing better than many other runners.

But the amazing thing is we have one huge advantage over those runners who trained in the years before us. We have the benefit of a mass of accumulated knowledge.

Thanks to this we can increase our performance and keep ourselves free of injury (if you haven’t already, take advantage of my ebook The Runners Guide to Injury Free Running) we are incredibly fortunate because of the large amount of work already completed for us, by scientists and elite runners.

This allows us insight into the best training methodologies, and if we keep up to date we can continue to advance our own performance beyond our competitors on race day.

If you’d like more information on improving your marathon, or other distance by using your weekly long run more effectively, click here to read an article I wrote to help you achieve exactly that.